Cheeky’sA new menu deserved a new story.
The business
Cheeky’s had already transformed the restaurant. New look. New menu. New chapter.
But Chef Alex wasn’t simply putting different food on the table. Every small plate had a point of view behind it—the flavors he wanted people to experience, the inspiration he pulled from, and the story of how Cheeky’s became Cheeky’s.
The map
Instead of making the food the entire story, we put the chef behind it at the center.
Through a series of short-form videos, Alex introduced the new menu in his own voice—breaking down the dishes, the inspiration behind them, and the kind of experience Cheeky’s was trying to create.
The food got people’s attention. The story gave them a reason to care.
What happened
A restaurant redesign became more than a change of scenery. It became an opportunity to reintroduce Cheeky’s through the person, personality and ideas behind the plate.
The campaign.
The invite
Still
The new menu
Still
Espresso martini
Still
The vibe
Still
The name
Still