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Book a Content Day
Advertising for the era of dispersed attention● Now booking Content Days

Leave the content to us.

Your business needs content.
You don't need another job.

Spend one day with Agency AF and walk away with a library of videos and images built around your business.

We'll help decide what to say, shoot it, edit it and hand you the finished assets.

Then, if you're ready for more than content, we'll show you how those pieces can become a system.

Book a Content DaySee the work ↓
Content Day
Starts at
$2,500
No retainer
required
Chef Alex introducing the new small-plates menu at Cheeky's.
CHEEKY'S — THE NEW MENU● REC
A still from the Haul Yeah online-ticketing campaign.TC 00:00:14:08
A still from the Healthy Beginnings campaign: a man running past suburban houses.FINAL CUT — 9:16
Fig. 01 — One day of production, a library of finished assets.Real client work
01The job you didn't ask for

You already know you should be making more content.

The problem probably isn't knowing.

  1. ADeciding what to say.
  2. BWhat to shoot.
  3. CHow to make it look good.
  4. DHow to keep showing up.
  5. EWhile actually running the business.

You run the business.
Leave the content to us.

02Start here

Start with one day.

One Content Day won't transform your business overnight.

It does something more useful first:

It gives you something worth showing people.

Content DayCreate.
$2,500
One production day
No retainer required
8
Short-form videos
8
Brand photos
1
Production day
  • Strategy and creative direction for the shoot
  • Edited assets delivered to you
  • Your assets. Yours to use.
Book my Content Day

No long-term content retainer required. Posting and ad management are not included.

Exhibit A — Recent rooms

We've already been in the room.

See all the work →
Healthy Beginnings campaign film still.
WHAT HAPPENED · CLIENT-APPROVED
Highest-grossing month in 20 years of trading
Health & wellness01 / 04
Healthy Beginnings — Systems for scale
Chef Alex introducing the new small-plates menu at Cheeky's.
Hospitality02 / 04
Cheeky's — A new menu deserved a new story
A still from the Haul Yeah online-ticketing campaign.
Construction & logistics03 / 04
Haul Yeah — Zero reason to make it boring
A still from the Wild Bird Watch campaign for Wild Birds Unlimited.
Franchise retail04 / 04
Wild Birds Unlimited — A product into a movement
Also in the casebookOmni Design & DevelopRingSpacesFraternal Order of PoliceLeashes of Valor
03The thing under the thing

Making content is only the first problem.

Because content by itself doesn't create a system.

STORY 01 — REEL

One Reel says one thing.

STORY 02 — AD

An ad says another.

STORY 03 — WEBSITE

The website tells a third story.

STORY 04 — EMAIL, +3 WEEKS

An email gets sent three weeks later.

And the customer is expected to connect everything themselves.

Disconnected content creates disconnected marketing.

Field note 001

Your customer didn't disappear.
Their attention dispersed.

InstagramYouTubeGoogleTikTokEmailReviewsSearchFacebookFriendsTextAIPodcastsEntertainmentWebsites
YOUR CUSTOMER

Your customer moves between all of them.

Your marketing should know where it's sending them next.

The enemy has a name
Dispersed attention

The answer isn't more random content.
The answer is an ecosystem.

See the Content Ecosystem
04The model

Three moves.
That's the whole idea.

  1. 01

    Create

    Stories, videos, images and campaigns worth paying attention to.

    Content Day →
  2. 02

    Connect

    Give every asset a job. Connect content to landing experiences, offers, long-form media, follow-up and customer movement.

    Content Ecosystem →
  3. 03

    Optimize

    Watch what people actually do. Find where the journey loses momentum. Improve that part.

    A business function, not a dashboard.
Fig. 02 — A planning model, not a funnel

People don't buy in a straight line.

But there are still things they need to see, understand and believe. Your buyer may bounce between them. Our job is to make sure the right assets exist when they do.

  1. ●AttentionShort-form · advertising
  2. 02CuriosityFounder video · profile
  3. 03Problem recognitionEducational · comparison
  4. 04UnderstandingExplainer · landing page
  5. 05TrustLong-form · founder content
  6. 06ProofReviews · case studies
  7. 07OfferOffer creative · landing experience
  8. 08ActionBooking · CRM · follow-up
05How far do you want to go?

Start with content.
Build the machine when you're ready.

LEVEL 01CREATE.

Content Day

$2,500

For the business that needs something worth showing people.

  • 1 production day
  • 8 short-form videos
  • 8 brand photos
  • Creative direction + editing
  • Finished asset library
Book a Content Day
LEVEL 02CREATE + CONNECT.

Ecosystem Build

$5,000

For the business that needs the content connected to a larger customer journey.

EVERYTHING IN CONTENT DAY, PLUS
  • Video Map™ — the strategic blueprint
  • Custom landing experience
  • Video Business Card (VBC)
  • 2 long-form YouTube videos

We stop asking “what should we make?” and start asking “what does the customer need next?”

Build my ecosystem
LEVEL 03CREATE + CONNECT + ACTIVATE.

Campaign Build

$10,000

For the business ready to turn the ecosystem into an active campaign.

EVERYTHING IN ECOSYSTEM BUILD, PLUS
  • 3 advertising concepts
  • Each delivered in 3 lengths / cutdowns
  • Video sales letter (VSL)
  • Campaign creative centered on one customer journey

Media spend and ongoing ad management are not included.

Build the campaign
After activation

Then we watch what happens.

Marketing becomes more useful when it stops being a collection of opinions. Once real people interact with the work, we use the evidence available to improve the system.

WHAT WE CAN SEE
  • ↳What earns attention
  • ↳What gets ignored
  • ↳Where people leave
  • ↳What questions keep appearing
  • ↳Which creative gets remembered
  • ↳Which offers move people
  • ↳Where the system needs another asset
Build.
Watch.
Adjust.
Repeat.
Exhibit B — Why it was made that wayHaul Yeah · Construction & logistics

A software rollout, turned into entertainment.

THE SITUATION
A loyal audience in Virginia's dirt and aggregate world, and a new online ticketing system they'd never asked for.
WHAT WE SAW
A polished “digital transformation” campaign would be the fastest way to lose them.
WHAT WE MADE
A 12-video campaign — blue-collar, competitive, and willing to have a little fun at the competition's expense.
Read the case
Haul Yeah — Ad 3, film still.
Haul Yeah — Ad 1, film still.
Haul Yeah — Ad 2, film still.
OF12
VIDEOS

We're probably not your social media company.

✓ GOOD FIT

  • Your business already serves real customers.
  • Your work is better than your marketing makes it look.
  • You know you should be making more content.
  • You want someone else to carry the production burden.
  • You want the pieces of your marketing to eventually work together.
  • You care about business outcomes more than vanity metrics.

✕ NOT THE RIGHT FIT

  • You only want followers.
  • You need guaranteed virality.
  • You're still deciding whether the business itself works.
  • You're looking for the cheapest person who owns a camera.
  • You expect advertising to compensate for a bad offer or a bad customer experience.

You run the business.

We'll handle what to say, what to shoot, how to shoot it and what comes next.

Book a Content DaySee our work →
Agency AFLEAVE THE CONTENT TO US.