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Hospitality

Brock’s Riverside GrillCheers to 25 years

A still from the Brock’s Riverside Grill 25th anniversary campaign.

The business

For 25 years, Brocks was the go-to spot for cheap beer and rowdy college nights. But now? They were ready to be so much more.

The map

We took a deep dive into their legacy and uncovered a simple truth: Brocks wasn’t just a bar—it was part of people’s lives. From first dates to wedding receptions, from college celebrations to retirement toasts, this wasn’t just a place to grab a drink—it was where life happened.

Through nostalgic storytelling and rich visuals, we reintroduced Brocks to the community, proving that while the beer may have brought people in, it’s the memories that kept them coming back.

What happened

A refreshed brand that still honors its roots—just with a little more sophistication (and way better food).

The work

The campaign.

  • Brock’s Riverside Grill — Ad 1, film still

    Ad 1

    Still

  • Brock’s Riverside Grill — Ad 2, film still

    Ad 2

    Still

  • Brock’s Riverside Grill — Ad 3, film still

    Ad 3

    Still

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