They've beenresearching youfor months.
Nobody books a first appointment from an ad. They book it after they've quietly watched you for weeks.
Get your Video Map
Where they are when they find you.
Interested, self-conscious, and doing most of the deciding privately. They have already searched the treatment, read the horror stories, and looked at before-and-afters from three other places.
The gap between interest and booking is long, private and full of unanswered questions. The ecosystem's job is to answer them before anyone has to ask.
What has to be answered.
- 01Does it hurt, and what does recovery actually look like?
- 02Who is holding the device, and what are their credentials?
- 03What will this cost me, roughly, before I have to ask?
- 04Will I look overdone?
- 05What happens if I don't like the result?
What tends to need to exist.
A pattern, not a package. Your map is built from your customers, not from this list.
01
Provider-led explainers
The person performing the treatment, on camera, answering the question the way they'd answer it in the room.
02
Honest recovery content
Day one, day three, day seven. The content most competitors won't make is the content that earns the booking.
03
Consultation as the offer
The ad doesn't sell the treatment. It sells the twenty minutes where the decision gets easier.
Stranger to customer.
The states are the same in every category. What changes is how long each one takes, and which assets are capable of moving someone through it.
Stranger
01
Stranger
Has never heard of you. Isn't looking for you.
- Short-form video
- Paid social
Attention
02
Attention
Stopped scrolling. Doesn't know why yet.
- Hook-led creative
- Founder video
Curiosity
03
Curiosity
Wants to know who this is.
- Brand film
- Profile and bio
Problem recognition
04
Problem recognition
Realises the thing you fix is a thing they have.
- Educational content
- Comparison content
Understanding
05
Understanding
Knows what you do and how it works.
- Explainer video
- Landing page
Trust
06
Trust
Believes you can actually do it.
- Team and process content
- Long-form
Proof
07
Proof
Wants evidence it worked for someone like them.
- Customer stories
- Reviews
- Case studies
Offer
08
Offer
Ready to hear what it costs and what happens next.
- Offer creative
- Landing experience
Action
09
Action
Books, calls, visits, buys.
- Booking flow
- Follow-up
- Retargeting
Start withthe map.
A 30-minute recorded interview about med spas, your customers and where the drop-off is. Your map is presented 24 hours later. If a map won’t help, we’ll say so.
The strategic blueprint for your Content Ecosystem. It identifies who we're trying to reach, what they need to understand, the stories and videos that need to exist, and how those assets move someone toward becoming a customer.
It is not a content calendar. A calendar tells you when to post. A map tells you what has to be true before someone buys.