They're notchoosing food.They're choosinga night.
People don't choose a restaurant. They choose an evening, and then they look for somewhere to have it.
Get your Video Map
Where they are when they find you.
Deciding fast, socially, and mostly on their phone. The decision is made by whichever place is easiest to picture themselves in.
Everyone posts food. Almost nobody sells the evening, which is the thing being bought.
What has to be answered.
- 01What is the room actually like on a Friday?
- 02Can we get in, and how far ahead do I need to book?
- 03Is this right for the occasion I have in mind?
- 04What should I order?
What tends to need to exist.
A pattern, not a package. Your map is built from your customers, not from this list.
01
Room and service content
Atmosphere is the product. Film the room full, not the plate empty.
02
Occasion-led messaging
Date night, birthday, the work thing. Same venue, three different stories.
03
Booking as the only action
Every asset points at one table-booking path, not a link tree.
Stranger to customer.
The states are the same in every category. What changes is how long each one takes, and which assets are capable of moving someone through it.
Stranger
01
Stranger
Has never heard of you. Isn't looking for you.
- Short-form video
- Paid social
Attention
02
Attention
Stopped scrolling. Doesn't know why yet.
- Hook-led creative
- Founder video
Curiosity
03
Curiosity
Wants to know who this is.
- Brand film
- Profile and bio
Problem recognition
04
Problem recognition
Realises the thing you fix is a thing they have.
- Educational content
- Comparison content
Understanding
05
Understanding
Knows what you do and how it works.
- Explainer video
- Landing page
Trust
06
Trust
Believes you can actually do it.
- Team and process content
- Long-form
Proof
07
Proof
Wants evidence it worked for someone like them.
- Customer stories
- Reviews
- Case studies
Offer
08
Offer
Ready to hear what it costs and what happens next.
- Offer creative
- Landing experience
Action
09
Action
Books, calls, visits, buys.
- Booking flow
- Follow-up
- Retargeting
Start withthe map.
A 30-minute recorded interview about hospitality, your customers and where the drop-off is. Your map is presented 24 hours later. If a map won’t help, we’ll say so.
The strategic blueprint for your Content Ecosystem. It identifies who we're trying to reach, what they need to understand, the stories and videos that need to exist, and how those assets move someone toward becoming a customer.
It is not a content calendar. A calendar tells you when to post. A map tells you what has to be true before someone buys.