Be rememberedbefore theyneed you.
Emergency work is won on being findable. Everything profitable is won on being remembered.
Get your Video Map
Where they are when they find you.
Either urgent and searching right now, or planning a project they've been putting off for two years. The two need opposite marketing.
Demand is spiky and mostly reactive. The ecosystem's job is to create demand that isn't an emergency.
What has to be answered.
- 01Can you come today, and will you show up when you say?
- 02Am I about to be overcharged?
- 03Have you done this exact job before?
- 04What does the finished work look like?
What tends to need to exist.
A pattern, not a package. Your map is built from your customers, not from this list.
01
Job-site content
Real work, real crews, filmed on the day. It is the cheapest trust you will ever buy.
02
Before-and-after as the engine
The single most effective asset class in the category, and the most neglected.
03
Off-season presence
Attention built in the quiet months is what makes the busy months profitable.
Stranger to customer.
The states are the same in every category. What changes is how long each one takes, and which assets are capable of moving someone through it.
Stranger
01
Stranger
Has never heard of you. Isn't looking for you.
- Short-form video
- Paid social
Attention
02
Attention
Stopped scrolling. Doesn't know why yet.
- Hook-led creative
- Founder video
Curiosity
03
Curiosity
Wants to know who this is.
- Brand film
- Profile and bio
Problem recognition
04
Problem recognition
Realises the thing you fix is a thing they have.
- Educational content
- Comparison content
Understanding
05
Understanding
Knows what you do and how it works.
- Explainer video
- Landing page
Trust
06
Trust
Believes you can actually do it.
- Team and process content
- Long-form
Proof
07
Proof
Wants evidence it worked for someone like them.
- Customer stories
- Reviews
- Case studies
Offer
08
Offer
Ready to hear what it costs and what happens next.
- Offer creative
- Landing experience
Action
09
Action
Books, calls, visits, buys.
- Booking flow
- Follow-up
- Retargeting
Start withthe map.
A 30-minute recorded interview about home services, your customers and where the drop-off is. Your map is presented 24 hours later. If a map won’t help, we’ll say so.
The strategic blueprint for your Content Ecosystem. It identifies who we're trying to reach, what they need to understand, the stories and videos that need to exist, and how those assets move someone toward becoming a customer.
It is not a content calendar. A calendar tells you when to post. A map tells you what has to be true before someone buys.