One property.Four completelydifferent customers.
You're not selling golf. You're selling a Saturday, a membership decision, and eighty weddings a year.
Get your Video Map
Where they are when they find you.
Four audiences on one property — public rounds, members, outings and events — each at a different stage, each needing a different thing, most of them getting the same generic post.
One brand, four buying journeys. Without a map they collapse into one calendar and none of them get served properly.
What has to be answered.
- 01Is the course in good condition right now?
- 02What does membership actually get me, and who else is a member?
- 03Can you host our outing, and what does that day look like?
- 04Is this a venue I'd be proud to get married at?
What tends to need to exist.
A pattern, not a package. Your map is built from your customers, not from this list.
01
Condition content, weekly
The single strongest driver of public rounds is proof the course is playing well this week.
02
Separate routes per audience
Members, outings and weddings each get their own path. One feed cannot serve four buyers.
03
Venue films
Events are a considered, high-value purchase decided largely on video and a walkthrough.
Stranger to customer.
The states are the same in every category. What changes is how long each one takes, and which assets are capable of moving someone through it.
Stranger
01
Stranger
Has never heard of you. Isn't looking for you.
- Short-form video
- Paid social
Attention
02
Attention
Stopped scrolling. Doesn't know why yet.
- Hook-led creative
- Founder video
Curiosity
03
Curiosity
Wants to know who this is.
- Brand film
- Profile and bio
Problem recognition
04
Problem recognition
Realises the thing you fix is a thing they have.
- Educational content
- Comparison content
Understanding
05
Understanding
Knows what you do and how it works.
- Explainer video
- Landing page
Trust
06
Trust
Believes you can actually do it.
- Team and process content
- Long-form
Proof
07
Proof
Wants evidence it worked for someone like them.
- Customer stories
- Reviews
- Case studies
Offer
08
Offer
Ready to hear what it costs and what happens next.
- Offer creative
- Landing experience
Action
09
Action
Books, calls, visits, buys.
- Booking flow
- Follow-up
- Retargeting
Start withthe map.
A 30-minute recorded interview about golf courses, your customers and where the drop-off is. Your map is presented 24 hours later. If a map won’t help, we’ll say so.
The strategic blueprint for your Content Ecosystem. It identifies who we're trying to reach, what they need to understand, the stories and videos that need to exist, and how those assets move someone toward becoming a customer.
It is not a content calendar. A calendar tells you when to post. A map tells you what has to be true before someone buys.