About Agency AFAdvertising for the era of dispersed attention
An advertising company.
Not a social media company. Not a camera for hire.
Your customer didn't disappear. Their attention dispersed — across feeds, search, reviews, email, friends and everything in between.
We make content worth paying attention to, then connect it so every piece knows where it's sending people next.
01What we believe
No random acts of content.
- 01Content ≠ strategy.Content by itself doesn't create a system.
- 02Every video needs a job.We decide what it's for before a camera comes out.
- 03Attention ≠ action.Your marketing should know where it's sending people next.
- 04Outcomes over vanity.Marketing becomes more useful when it stops being a collection of opinions.
02How we work
Three moves.
That's the whole idea.
- 01
Create
Stories, videos, images and campaigns worth paying attention to.
Content Day → - 02
Connect
Give every asset a job and connect it to the customer journey.
Content Ecosystem → - 03
Optimize
Watch what people actually do. Find where the journey loses momentum. Improve that part.
03The crew
The people in the room.
Joshua FantFounder, Managing Partner
04Who we work with
We're probably not your social media company.
✓ GOOD FIT
- Your business already serves real customers.
- Your work is better than your marketing makes it look.
- You want someone else to carry the production burden.
- You care about business outcomes more than vanity metrics.
✕ NOT THE RIGHT FIT
- You only want followers.
- You need guaranteed virality.
- You're looking for the cheapest person who owns a camera.
- You expect advertising to compensate for a bad offer.
You run the business.
Leave the content to us.